Evolution 11.11 60 ml Intense Ash Platinum

Results
Perfect for high lift and highlights, the light pastel shades leave hair looking radiant: it takes care of the color while being gentle on the hair.

Love your evolution
Evolution of the color is a permanent cosmetic hair color that delivers maximum color perfection while being gentle on the hair.
Patented Color Guard Technology for color and intensity protection and an innovative pool of active ingredients to counteract blue-light, pollution and UV light damage.
*Paraphenylendiamine, a dye widely used in hair colorants.
**Average concentration of "on-head" ammonia (color cream/activator mixing ratio of 1:1,5). The Evolution of the color Platinum Series is not considered.
***Tested on hair colored with Evolution of the color and then exposed to blue light continuously for 15 days, compared with hair subjected to the same conditions, but first colored without the new Evolution of the color technology.
****Compared with the same formula without the specific active ingredients, after exposure to smoke from 8 cigarettes.
*****Compared with the same formula without the specific active ingredient.
******Compared to the Evolution of the color formula without patented technology.